T​he Hustle Bootcamp

5-week intensive online workshop for high-performing individuals who want to launch, scale and get funding for their business in Africa | March 2020

Welcome to The Hustle Bootcamp 2020!

It took us more than a year to put this together: the third edition of The Hustle Bootcamp. 
We had to make sure it is relevant and will produce results for entrepreneurs that want to build a scalable business in Africa

All the case studies and examples will be contextualised for the realities of building a growth business in Africa.
We will go through step-by-step plans you need to put in place from having an idea, launching your product, using growth marketing to scale up revenue, attracting the best talent and raising capital. 

Need to hear from alumni? We’ve got your back. See their testimonies below!

Course Details

On-boarding: 23 March, 2020
Classes start date: 30 March, 2020
Timeframe: 5 weeks

Mondays – New modules, projects and worksheet
Thursdays – Live Sessions Q$A w/ selected mentors
Additional onsite sessions – dates TBD


Module 1 - Ideate
How to find and validate a scalable business idea. Ideas are important. Without a good idea, your chances of building a stable, secure and scalable business are significantly low. In this module, we’ll focus on bringing clarity to your business idea.
Module 2 - Launch
How to launch a new product. Learn how to design scalable business models around your products and services. Understand key things that differentiate $100m ideas from others and key innovative ways to monetise your product and services that others may be missing.
Module 3 - Growth
How to build a repeatable and scalable growth marketing system. Learn how to identify your audience, craft your product narrative, and build a community around your business. Get step-by-step process for building a scalable and repeatable marketing growth system for your business. Understand how to increase the ROI on your marketing spend and stop wasting money on what does not work.
Module 4 - Lead
How to attract and retain the best talents. Learn how to identify the skill gaps you have in your team, and what to do about it. Know what makes successful companies attract and retain the best talent when they were still very small and how you can position yourself like them. Develop a mission-driven company culture statements and implementable strategy for your business.
Module 5 - Fund
How to raise venture capital. Understand why, how and where to raise money. Get insights on what investors want and how to position your company to them. How to pitch your idea to VCs and private equities in Africa. What to do after you’ve raised capital, how to think long term about exit and returns for investors.