T​he Hustle Bootcamp

5-weeks intensive online coaching programme on How to Build Profitable, Scalable and Fundable business in Africa

Private Mastermind Group | Weekly Video Lessons | Live Q&A Sessions
26, February 2020 | ₦35,000

Early bird discount for GrowthLab members only 20,000 until Feburary 19, 2020
Not a GrowthLab member? Join here for N5000/year

Want to speak to us? 

Here's what the students are

Razaq Saro, Berkly Properties

Razaq Saro runs a successful real estate firm in Lagos. He joined The Hustle Bootcamp to learn how to launch a new scalable business product.

Phoenix Ezendu, Happyfans

“I didn’t study business, I had no Idea on how to go about it, when I saw The Hustle Bootcamp, I thought it was a good opportunity to learn.
My first major concern was if I could do it, I wasn’t sure what the course would look like, but the teachings were very punchy, it was straightforward with illustrations. That is the way I like to learn”

Diane Ouandji, Stratechno

“I was a bit afraid that I would be among people who are living in New York and have no idea how business is done in Africa. The Hustle Bootcamp handled that pretty well, because the community  comes from all around the world. The Hustle Bootcamp team helped us connect with each other, and this reassured me.”

Seyi Fakoya, Creo Consulting

“The experience for me, from understanding the market to writing a business pitch to knowing how to acquire customers, was simply awesome. Dotun and the Growthlab team were phenomenal and I personally will endorse The Hustle Bootcamp, for would-be entrepreneurs and other entrepreneurs out there.”


Chigozie Ezugwu, Raadaa.com

“I actually applied on the last day of the application because I did not know what the program was about. When I went for the program it changed my life, it was so amazing, The whole package was so interesting, so educating, and so detailed.”

Taslim Okunola, ByteMars

“When I registered for the bootcamp I was stuck in the middle of the startup journey and I really needed direction, which was what Growthlab delivered during the bootcamp.”

Are you ready to take decisive action for your future now?

The Hustle Bootcamp is an intensive, 5-week online workshop for high-performing individuals who want to launch, scale and get funding for their business in Africa.

This programme will help you make decisive actions that you need to take to go from “no idea” to running a profitable, scalable and fundable business in Africa.

You are on this page because you recently indicated an interest to join this course.

It means you either want to start your a new business or you want to scale an existing business.

But what do you do when you are not sure of your next step?

What do you do when you have too much information and advice, and you don’t know which one will help?


Or when you have specific questions that you can only be answered by those who understand what it means to build a profitable business in Africa?

That’s what The Hustle Bootcamp is for.

Why you have to attend this course?

There are so many information on the internet on business, startups and raising capital. 

This is not your average online course. This is a coaching programme!

Rather, it will be a condensed learning experience through decision-making guides, personalised feedback, coaching and curated readings. Everything is geared towards enabling you to launch your new business or innovate existing one in 5 weeks. 

It took us more than a year to put this together. We had to make sure it is relevant and will produce results for entrepreneurs that want to build a scalable business in Africa. We tested the course with 17 students in a live 3-day Bootcamp.  And we observed how much their business has grown after they completed the programme.

All the case studies and examples will be contextualised for the realities of building a growth business in Africa.

This course will be practical and intensive. It means I’m not going to lecture you or give you too much information. This course will be more of coaching than lecture.

In the course, I am bringing my years of experience as an entrepreneur that has raised money from angel and institutional investors, exited my business and now work as a growth consultant and investor in Africa. 

I will help you address important questions you need to confront as an entrepreneur in Africa. We go through step-by-step plans you need to put in place from having an idea, launching your product, using growth marketing to scale up revenue, attracting the best talent and raising capital.

This course is BETTER than other similar courses you can get elsewhere.

By the End of this Course, You'll

have the competence and confidence to build profitable, scalable and fundable tech-enabled business in Africa

have step-by-step execution plan for launching your products and services that are adapted to realities of the market you serve

be able to use cutting-edge strategies, tools and technology to innovate your business model and promote your business to a wider audience.

how to raise capital from angel and institutional investors for your business.

identify the business idea that you should pursue based on the size of the market, opportunities, the resources and passion you have to execute

learn how to develop your growth marketing strategies and execute them even if you have a very small budget

learn how to save time and money avoiding mistakes that I and many other entrepreneurs have made.

be part of a tight-knit online community of other ambitious entrepreneurs and have direct access to me on a regular basis.

Take a peek into what happens in our exclusive slack community

How The Hustle Bootcamp Works


WEEKLY LESSONS delivered via video along with slide downloads, worksheets, guides, curated readings materials and ebooks. You can also download the videos and audios in HD or Mobile formats thereby allowing you to continue learning without access to the internet.


WEEKLY LIVE Q&A SESSIONS with Dotun and guests that will include top entrepreneurs that have built successful businesses in Africa


PRIVATE MASTERMIND GROUP | an ongoing community where you can share your learnings, get answers to questions and network


STEP-BY-STEP GUIDES on product launch plan, marketing, hiring top talents, raising capital from VC and angel investors (worth $700)



Curated bonuses on tools, product and services from partner organisations 

Why you should take a decision now

As an inner circle student, you’ll

  • have early access to the private online community of 100+ entrepreneurs
  • have early access to the GrowthLab team. Few students will receive a complimentary 1:1 session about their business
  • join me in live behind-the-scene sessions to discuss how this course will help you achieve your own objectives
  • have a chance to win 45-mins strategy session with me (worth $225)

How much would it cost to join this programme?

This is an intensive coaching programme. It is only for those who are serious about investing in their business. Who are committed to launching, innovating or scaling their business. 

If you prefer free or cheap content, this might not be for you.

There are limited spaces available. 

Course Details

26 Feburary, 2020

Mondays – New modules, projects and worksheet

Thursdays – Live Sessions Q$A w/ Dotun Olowoporoku

Module 1 – Ideate

How to find and validate a scalable business idea. Ideas are important. Without a good idea, your chances of building a stable, secure and scalable business are significantly low. In this module, we’ll focus on bringing clarity to your business idea. 

Module 2 – Launch

How to launch a new product. Learn how to design scalable business models around your products and services. Understand key things that differentiate $100m ideas from others and key innovative ways to monetise your product and services that others may be missing.

Module 3 – Grow

How to build a repeatable and scalable growth marketing system. Learn how to identify your audience, craft your product narrative, and build a community around your business. Get step-by-step process for building a scalable and repeatable marketing growth system for your business. Understand how to increase the ROI on your marketing spend and stop wasting money on what does not work.

Module 4 – Lead

How to attract and retain the best talents.

Learn how to identify the skill gaps you have in your team, and what to do about it. Know what makes successful companies attract and retain the best talent when they were still very small and how you can position yourself like them. Develop a mission-driven company culture statements and implementable strategy for your business.

Module 5 – Fund

How to raise venture capital. Understand why, how and where to raise money. Get insights on what investors want and how to position your company to them. How to pitch your idea to VCs and private equities in Africa. What to do after you’ve raised capital, how to think long term about exit and returns for investors.

In this Course, you'll learn...

How to find and validate a scalable business idea

The fundamental questions to ask yourself before starting a business


Assumptions you need to validate before launching your product

Steps to take while identifying viable problems to solve


What a scalable product idea is

How to craft product ideas that scale for new and existing businesses

How to write a pitch deck

Things to consider before choosing a cofounder

How Venture capitals work

Have live Q/A Sessions with Dotun and other industry leaders

Your Host - Dotun Olowoporoku

Dotun is enterprenuer, investor and consultant. He was the Managing Partner at Starta, a growth marketing advisory for startups and scale-ups in Africa. He is the host of Building the Future podcast.

Prior to Starta, Dotun founded meals.co.uk an on-demand food delivery platform in the UK. He was responsible for investing in early stage startups in Africa via Potential.VC, a UK-based angel syndicate fund.

He was the recipient of 2014 Southwest England Breakthrough Business Prize, and has been identified as one of the 42 under 42 most influential business person in Southwest England. Dotun has a PhD in environmental management and worked as a Post-doc Research Fellow, but found it more interesting to be a startup pirate than join the academic navy.

Don't be left behind!

Discount for GrowthLab members

Early bird discount for GrowthLab members ₦20,000 only